‘Frozen pants’ Jean-Claude van Damme enters the beer battle for Coors Light
All this beer stuff is getting interesting, the world’s finest agencies striving to outdo each other with wacky (sometimes funny) campaigns to try to persuade young drinkers that it’s worth paying a...
View ArticleEasyjet rolls out £50m mega-campaign – well it’s certainly different to...
Which is presumably one of the things new agency VCCP was aiming for. Although it wouldn’t have known what the new BA campaign from Bartle Bogle Hegarty was going to look like it was a safe bet it...
View ArticleVan Damme makes low-key return for Coors Light
When you’re a movie tough guy getting on in years it must be quite nice to find commercials paying your way. So here we have Mr ‘Epic Split’ (Volvo Trucks) Jean-Claude Van Damme returning for Coors...
View ArticleWPP’s Cavalry faces calvary as Coors Light quits
One of WPP’s innumerable ‘bespoke’ agencies, Cavalry set up to handle flagship Miller Coors brand Coors Light in the US three years ago, is in doubt following Coors’ decision to review the business....
View ArticleCoors Light makes brave attempt to challenge young wine-drinking fraternity
Coors Light has abandoned the mountain tops (mostly) to become the “official beer of done wearing a bra” as it strives to attract younger drinkers (female in this case, obviously) who are more likely...
View ArticleHavas swims against the flow with Coors Light winner
Something seems to be stirring at Havas London. Here’s a new brand campaign for Coors Light, riffing on its refreshment theme but enlisting some weirdo who chooses to swimming up a Rocky Mountain....
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